ISO 10668 Certification (Brand Valuation)
ISO 10668:2010 Certification (Brand Valuation)
A brand is often one of a company’s most valuable assets, yet many businesses cannot put a reliable figure on it. ISO 10668 sets out international requirements for measuring the monetary value of a brand, so that the result is transparent, consistent and credible. Qmatrix helps organisations and valuation professionals across India implement ISO 10668 and prepare for assessment.
What is ISO 10668?
ISO 10668:2010 is the international standard titled Brand valuation: Requirements for monetary brand valuation. It specifies the procedures and methods for measuring the monetary value of a brand, and how the results of the valuation should be reported.
The standard provides a complete framework covering the objectives of a valuation, the basis of value, the approaches and methods used, and how quality data and assumptions are sourced. It can be applied to any brand, in any market, whether the brand belongs to a company, a product, a service or an organisation.
Why ISO 10668 Matters
A brand valuation done to a recognised standard helps you:
- Support financial reporting and transactions, such as mergers, acquisitions, licensing, franchising and joint ventures.
- Raise credibility with investors, lenders, auditors and tax authorities.
- Make better decisions on brand investment, marketing budgets and portfolio strategy.
- Set fair royalty rates for brand licences and franchise agreements.
- Compare brands consistently across business units, markets or time periods.
- Support legal and dispute cases where a defensible brand value is needed.
- Show the value of intangible assets to the board and stakeholders.
